News – Press releases

FBDi Chairman of the board joins IDEA Leadership Team

February 06, 2019

Georg Steinberger appointed as new IDEA President

Georg Steinberger

The International Distribution of Electronics Association (IDEA), an international federation of the local country electronic components industry associations is delighted to announce the appointment of Georg Steinberger, Chairman of the board of the FBDi association, as its new President, effective immediately. Silvio Baronchelli, who served as President of IDEA for 35 years has accepted the role of Honorary President. Steinberger will work in an honorary capacity and share responsibilities with Adam Fletcher, Chairman of IDEA, and Laura Baronchelli, secretary of IDEA and responsible for its administration matters.


“It is a great honour to work with IDEA on the global promotion of the electronics components industry”, said Georg Steinberger on his appointment. “Distribution and its services and solutions are key to the global supply chain and product life cycle of all customers, and it is necessary to underscore our performance for the industry. While the local country associations do an excellent job on collecting market data and collaborating on political, legal, commercial and environmental industry topics, IDEA is the ideal vehicle to surface trends and developments for an international audience.”


Steinberger, who is working as vice-president marketing & communications at Avnet EMEA and heads the German Distribution Association FBDi e.V. as well as DMASS Ltd., is an established leader in the electronic components industry. He started his career as technology editor at German trade magazines in 1987 and joined EBV Elektronik in 1998. When Avnet acquired the EBV Group in 2000, Avnet promoted him to his current position. Since 2003, he is also responsible for environmental compliance within Avnet EMEA, and since 2015 he is co-chairing Avnet’s global Corporate Social Responsibility Council.


Silvio Baronchelli, past president of IDEA, said: “Georg has created a lot of visibility for distribution in Europe over the last 20 years. We are happy to be able to bring his experience to IDEA to take us to the next level, which is a more intensive sharing of trends, market information and insights into legal and political topics between the members, but ultimately with components manufacturers, authorised distributors and their wider customer base.”

“I’m delighted to welcome Georg to the IDEA Leadership Team, his knowledge and expertise will help guide the association and the global electronic components industry through the next stage of development”, said Fletcher, Chairman IDEA. “I’m very grateful to Silvio Baronchelli for the huge and selfless contribution that he has made to benefit the global electronic components industry throughout his career, he’s going to be a tough act to follow but I know Georg will rise to the challenge…” he concluded.

“I wish all in the electronics industry and the IDEA Leadership team continued success, it has been my great pleasure to serve them…” concluded Baronchelli.

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About IDEA ( IDEA founded in 1984, has members that represent the most important electronic components markets worldwide, including: Austria, China, France, Germany, India, Italy, South Africa, Russian Federation, Sweden, Switzerland, UK and USA. 
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